Let's talk!A service by Opal Interactive
Make a hard-to-explain product understandable in seconds.
Interactive 3D environments, product configurators, training simulators and mixed reality experiences, built for the browser with hand tracking, WebAR and headsets where they earn their place. No manual, no sales rep required.
Why interactive systems
Understanding in seconds
People stop reading about the product and start using it: turning it, configuring it, standing inside it. Comprehension stops being the bottleneck.
No app, no friction
Built on web technology (WebGL, WebAR, WebXR): one link opens the experience on desktop, phone or headset, with nothing to install.
Practice without risk
Simulators let students and staff train on virtual equipment before touching the real thing, as many times as they need.
Use cases
3D product configurators
Let customers see, turn and customize the product in the browser before buying, from materials to modules.
Training simulators
Medical, technical and industrial training where mistakes cost nothing and repetition is free.
Immersive brand experiences
Activations and campaigns where the audience participates instead of watching: AR, hand tracking, real-time 3D.
Virtual spaces and showrooms
Places and products people can walk through remotely, from anywhere.
How it works
Find the friction
We locate where people stop understanding: the spec sheet nobody reads, the demo that needs an operator, the training that needs real equipment.
Design the interaction
We design the experience around what the user does, not around what the technology can show off.
Build for the browser
Real-time 3D on web technology, optimized to run on the devices your audience already has.
Measure real use
We watch how people actually use it and refine, because the point is that they keep using it.
Frequently asked questions
Do users need to install an app or own a headset?
No. The experiences run in the browser on desktop and mobile; AR and headsets are added only where they earn their place, through the same link.
What kinds of products benefit most?
Anything hard to explain in words or photos: technical products with many configurations, physical spaces, equipment that needs training, and processes people learn by doing.
Can it integrate with our site or our data?
Yes. The experience is web software: it embeds in your site and can talk to your product data, your forms and your analytics.
Have a product people struggle to get?
Tell us what people fail to understand today. We will propose the interactive version that explains itself.
Tell us about your project