HeyZenSei led UX, design, and site development. Opal built the real-time interactive 3D micro-interactions and supported integration and performance, so the key sections invite a second pass instead of a scroll past.
How we built the 3D layer for a website unlike any other.
A website can have excellent design and still feel flat. The challenge for Action was different: they needed the key sections of the site to be memorable. The goal was for users to feel like they were interacting with something alive, rather than just browsing through static, traditional pages.
At Opal, we developed the real-time 3D micro-interactions for the site and supported the integration and optimization of its core sections. The visual design and core programming were led by HeyZenSei, with whom we closely collaborated to ensure both layers functioned as a single, seamless experience.
The result is a website where 3D is not merely decorative: it responds directly to the user, complements the content, and ensures that every section has its own standout moment.
The micro-interactions are engineered to run in real time directly within the browser, requiring no third-party plugins or external apps:
If you want to transform a traditional digital interface into an interactive experience that captivates your users, real-time 3D technology can completely change the game.
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